Direct Marketing



The Good, the Bad and the Ugly Data: Learn What You Can Leverage


As everyone knows, utilization of “big data” in private sectors is expected more than ever due to the introduction of legislation on manipulating personal data.
The approach to utilization of data focusing on data management platform attracts our attention in digital marketing industry as well.
At the same time, there is something we need to identify before we set in foot in this near-future world.
Do we have the manner of facing and utilizing even “small data” at hand?
In this session, naked discussion on what we should understand in order to bring result by data-driving marketing that is “Listen to all good, bad and ugly data” to be developed with various point of views such as the latest trend in Tokyo and the real in Kyushu, two sides of advertising industry and real feelings of marketers.

講演スピーカー 一覧